RETHREAD CAMPAIGN: KATJA
In collaboration with Rethread, a brand known for its sustainable fashion principles, I led a shoot campaign where I handled photography, editing, and had a hand in styling. Each step was carefully executed to reflect the brands values of sustainability and style, ensuring the visuals resonated with the audience; simple, chic and striking. Working closely with the brand, I contributed to styling choices, maintaining a balance between their sustainable pieces and modern fashion trends from their "newness" range. This campaign underscores the collaborative effort between myself and Rethread, showcasing the brand's pioneering role in the fashion industry and its commitment to conscious fashion practices.
